PADI IDC Dive Resort Oceans 5 Gili Air Blog Posts
You’ve tried diets before. You’ve tried eating more of this and less of that. Eating healthier is important to you, so you can avoid illness and pain, and start living that life of joy you crave. Are you ready to feel good? It’s easier than …
You’ve tried diets before. You’ve tried eating more of this and less of that. Eating healthier is important to you, so you can avoid illness and pain, and start living that life of joy you crave. Are you ready to feel good? It’s easier than …
Andres ChehtmanBioShare:
Let’s face it. Growing a business is hard. From the pandemic to inflation and war, it’s become more challenging to thrive amid the upheaval.
What’s clear: your company’s future success depends on your ability to determine which strategies will sustain growth.
It takes considerable effort. But we’re here to help you get there.
Before we get started, it’s important for you to have a deep understanding of your company’s business direction, resources, strengths and capabilities. Complete visibility is key to making data-driven decisions. Then, you can evaluate the market and assess consumer needs and how they are being met by companies today.
Now, let’s examine how to analyse these factors to ignite your next growth opportunity.
Divide consumer audiences based on traits they share. This will help you target the right people in the most effective way.
Consumer segments can be broken down by demographic and geographic variables like age, gender, place of residence, education, occupation and household income. Behavioural variables, such as lifestyle, attitude, values and purchasing motivations can help you tailor your marketing efforts.
Demographic variables estimate your number of potential customers. For example, a diaper producer will know how many children under three live in a certain country. Behavioural variables pinpoint purchase decision motivations including price, convenience, durability, design and sustainability.
Demographic segments are constantly evolving. Today, Generation X and millennials are driving the labour force globally. If your business strategy involves targeting specific age groups, for example, it’s critical to tailor your tactics to their different needs.
How do brands use consumer segmentation to reach new audiences?
Aguas Danone, a bottled water company in Argentina, was looking for new product ideas to recover lost sales. The company identified two drivers behind non-alcoholic drinks consumption: health and flavour. While bottled water was perceived as healthy, it didn’t offer good taste. Soft drinks and juices tasted good but were perceived as highly caloric. This generated the idea to launch flavoured bottled waters Ser with great success.
Bolivian dairy brand Delizia launched a Tradición line of limited-edition ice cream flavours that celebrate traditional cuisine. Nostalgia and local traditions motivate Bolivians, which formulated the idea to create a new line of products to target these consumers.
Organisations that use consumer segmentation to tailor their narratives, marketing and products will sell more effectively. Read more about learning and development training.
The buying decision-making process is anything but straightforward. A multitude of factors can impact what, when and where consumers buy. You have to understand your customer’s buying patterns so you can alter your offerings to influence those decisions. Some questions to ask are:
Look at distribution channels and payment methods, among others, to uncover your customer’s buying patterns. This will help you position your product towards their interests.
Let’s dig into the retail sector as an example. Today, consumers expect speed and convenience. Retailers that understood these new preferences adjusted their business models to attract more customers. With quick commerce, brands started providing delivery in minutes and capitalised on consumers’ impulse purchases to reap the rewards.
Gopuff, the instant grocery startup, used this trend to grow significantly. The company operates in 900 cities across the US, expanding into the UK in 2021 and France in 2022.
Fintech players are also appealing to consumers who are strapped for cash. With rising inflation costs, alternative payment options like buy now, pay later are bringing in new revenue streams. Younger consumers have been the primary source of growth so far, but interest from older consumers has been increasing.
Buying patterns can tell you a lot about your customers. Use this information to meet them where they are.
Direct competitors offer similar products or services. For example, Coca-Cola and Pepsi or Netflix and Hulu.
Do comprehensive research on where your business stands in the marketplace. And know what other key players are doing to build a powerful competitive edge. Then, find out how they size up against your business.
Critical questions you must ask are:
Take IKEA for example. In 2022, they entered a new market, opening their first store in Chile. But before they decided to expand, IKEA did extensive research. Most likely looking at competitors like Sodimac who already had 74 outlets in the country.
This type of analysis can make or break success.
Indirect competitors target a similar audience but sell different products that satisfy the same needs. For example, Coca-Cola and Tropicana or Netflix and Marvel comics.
Analysing what companies are doing in substitute industries or categories can help improve your offerings and reach new audiences.
Let’s look at airlines for example. Air carriers may look for opportunities in consumer segments currently supplied by other means of transport. Effective questions to ask are:
Diving for everyone! Diving with people who have disabilities? Contrary to what some people may think, scuba diving is adapted to most disabilities. Scuba diving activities with people who have disabilities Scuba diving for disables has become a fashionable, prestigious and very interesting spare time activity. …
“When will the Indonesian borders be open for tourists?” or “Is Indonesia open for tourists?” is the most asked question from people who like to visit us. During the last 2 years lots of countries in the world have put themselves in lockdown. Reasons behind …
Muck diving in Lombok is not that famous. When people hear about muck diving, people will think about Lembeh Strait and Bali in Indonesia or the Philippines. But Lombok has amazing muck dives sites. But what is muck diving and why is the diving so different comparing to “normal” scuba diving?
The term Muck Diving actually takes its name from the sediment that lies on the bottom. This can be a mix of sand, silt, and all kind of debris. The dive sites have large patches of rich volcanic black sand with small patches of life on it. It is not a reef full of coral with lots of reef fish.
Muck dive site are most of the times located in sheltered bays, places where the current cannot affect the eco system. The creatures and critters are interacting with the black volcanic sand and the thrifty coral bommies and are hiding from predators. Most likely divers can spot at these dive sites all kind of Frogfish, Shrimps, Nudibranch, Pipefish, and strange critters that are found nowhere else.
After entering the water it will takes the eyes of the divers to adjust to the environment. Divers dont see reefs and reef fish, but volcanic sand where the creatures are hiding.
Scuba diver should swim slowly and closely to the bottom searching for all these interesting creatures. The divers can use the “frog kick”. This is a way of kicking where the divers displace less as sand as possible. Buoyancy is the most important skill of diving on muck dive sites. Divers don’t want to ruin the visibility of their buddies, but also not of their own dive.
Most likely if the divers are underwater photographers they want to go back to the dive site to make more pictures of all these special creatures.
Kecinan is one of the most popular muck dive sites in Lombok. It is just 20 minutes away from the dive centre. Seahorse Bay or Kecinan is a sheltered bay with a sandy slope where mooring blocks and barrels can be found.
The shallow part of the dive site is a coral restoration dive site. The local community tries to recover the reefs by artificial reefs.
Kecinan is a paradise for seahorse lovers. Seahorses can be spotted in the sea grass area and on the sand patches. The Common Seahorse, the Zebra-Snout Seahorse and the Thorny Seahorse have made their territory there.
Frogfish are most of the time around the barrels, mooring lines and on the artificial reefs. Kecinan has Griant Frogfish, Painted Frogfish, Warty Frogfish and Hairy Frogfish.
Teluk Nare is dive site around jetties. The main jettie is still operating for the speedboats to the Gili Islands. The other jettie is broken and can be found on the sea bottom next to the existing operational jetty.
Teluk Nare is famous for the silt bottom. Having good buoyancy is a must for every diver who will visit this place. On both of the jetties the divers can find lots of different nudibranch.
The dive site is full of rubbish. Rivers in Lombok are the biggest contributors of the rubbish. But also divers will see also rubbish from fisher boats and boat maintenance. The combination rubbish and pier constructions creates an unique diving environment.
A few steps out of the dive shop lays the Oceans 5 House Reef: a sandy bottom that slopes down to 18 meters. A large pinnacle forms the middle point of the reef. The dive site is a combination of coral reefs and sandy patches. And has 3 sunken wooden boats, which attacks a lot of different fish.
Oceans 5 House Reef is famous for the Mandarin fish, Frogfish and all kind of Pipefishes.
PADI Career Development Centre Oceans 5 Gili Air is specialised in the muck diving around the Gili Islands. Regulary they will visit these divesites with photographers and divers who are interested in small creatures. One thing is for sure. Divers don’t have to go to Lembeh Street to spot them. Special creatures can be found in Lombok!
“Do you have to be a strong swimmer to start scuba diving?” is one of the questions people ask who like to scuba dive for the first time as scuba diver. The Gili Islands are located on the North West side of Lombok. And these …
“What does a scuba dive instructor earn?” is one of the most asked questions by people who like to become a dive instructor, by people who are like to live on a tropical island, like Gili Air, or by people who are taking a gap-year. …
Why would you like to work as a divemaster in Indonesia? Indonesia is a beautiful country. It consists of over 17,000 islands, including Sumatra, Sulawesi, Java, and parts of Borneo and New Guinea. Indonesia is the world’s largest island country and the 14th-largest country by area, at 1,904,569 square kilometres. With about 270 million people, Indonesia is the world’s fourth-most populous country.
Indonesia is an archipelagic country located in Southeast Asia, lying between the Indian Ocean and the Pacific Ocean. This strategic location gives Indonesia a marine life that other countries can’t offer and is one of the main reasons why Indonesia is so popular amongst scuba divers.
Quote of the divemagazine.co.uk: “Indonesia has been voted as the world’s best scuba diving destination every year the DIVE Travel Awards has been held – and by a clear margin each time.”
Some of the scuba divers, who are visiting Indonesia, fall in love with the beauty of Indonesia. They like to build their life here, by living here and working here. But is it so easy as these divers are thinking?
The Indonesia law is very clear about when non-Indonesian citizens can work in Indonesia.
First the person has to be affiliated with a business, a PMA to get a temperary stay permit (KITAS).
Second the person has to get permission from Manpower (IMTA) to work in Indonesia only for the affiliated company.
Third an Indonesia citizen, because of the lack of knowledge and/or experience in Indonesia, can’t do the work that the person applies for.
When a person fulfill all these criteria it is possible to get a KITAS and IMTA.
The main question for the scuba divers, who are not an Indonesian citizen, will be: “Can a person work as a divemaster in Indonesia?”
Looking at the criteria in the Indonesian law, this has to be answered negative.
There are many Indonesian divemasters or dive guides in Indonesia, that the Indonesian government has no choice. Instead of giving the work to foreigners, the Indonesian government makes clear that only Indonesian citizens can work as divemaster. When your employer is discriminatory, a lawyer can engage in negotiations or mediation to reach a settlement that addresses the discrimination and compensates you for any harm suffered.
If it is not possible to work as a divemaster in Indonesia, what are the other options to work in the dive industry?
The first option is to become a scuba diving instructor. Diving is one of one of the biggest tourist attraction in Indonesia. And teaching diving is a part of that. Western tourists are visiting Indonesia and like to do the scuba diving course in their own language.
The second option is to become a manager, marketing manager or diving managers of a dive shop or dive resort. If you do decide to start your own business, you’ll want to get the cheapest card machine since customers tend to spend more when paying on credit cards, especially on impulse purchases, resulting in increased sales and revenue for your business.
Oceans 5 Gili Air is a PADI Career Development Centre located on the Gili islands in Indonesia. They conduct nine PADI Instructor Development Courses (IDC) in 2022. The diver should be already a divemaster, has 100 logged dives, and should be minimal 6 months certified from their open water diver certification.
The course at Oceans 5 takes 20 days and will be fully conducted by PADI Course Director Sander Buis.
Oceans 5 is a multi-award winning PADI Dive Resort. They opened their doors in April 2010 and quickly they became a PADI Instructor Development Centre. In 2014 Oceans 5 got rewarded by PADI with the PADI Career Development Rating.
Sander Buis will conduct the PADI Instructor Development courses in 2022 at Oceans 5 Gili Air. Since 2013 Sander is a PADI Course Director and in 2017 he became a DDI Instructor Trainer Examiner. The knowledge of both organization blends into an unique way of teaching methods, which he will use during the PADI IDC.
Weekly Beach Clean Up in the harbor of Gili Air Oceans 5 presents a weekly beach clean up, that will take place every Friday at 16:00. The beach clean up is a result of the rubbish that end up at the beaches on Gili Air during the rainy season. Who can …