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Protecting the Underwater World through Weekly Beach Clean-Ups

Protecting the Underwater World through Weekly Beach Clean-Ups

Beach Clean-Ups Since its establishment in 2010, Oceans 5 Gili Air has been at the forefront of environmental conservation efforts in the Gili Islands. One of their notable initiatives is the weekly beach clean-up in the harbor of Gili Air. Through these dedicated clean-ups, Oceans 

PADI IDC Indonesia schedule 2023

PADI IDC Indonesia schedule 2023

PADI IDC Indonesia schedule 2023 The new PADI IDC Indonesia schedule 2023 is out! PADI 5 star Career Development Centre Oceans 5 Gili Air will conduct in 2023 nine PADI Instructor Development Courses. After 2, 5 years of pandemic Oceans 5 announce the PADI Course 

PADI IDC In Indonesia

PADI IDC In Indonesia

The COVID pandemic is not officially over, but more and more countries are opening up their borders for foreigner tourists. And Indonesia is one of them!

If you are looking for a place to start your PADI IDC, Google search with PADI IDC in Indonesia will give you lots of options in the world where you can start your PADI Instructor Development Course.

Where should you start the PADI IDC?

But first you have to have an idea where you like to start your instructor course. Which country is on your bucket list, and is open for tourists? Since April Indonesia made it for tourists easier to enter the country. You as traveller don’t have to be in quarantine when you enter the country, and there is a Visa on Arrival for 43 countries now. For the most updated information visit the immigration website of Indonesia in your home country. The dream to start a PADI IDC in Indonesia is possible!

PADI IDC in Indonesia?

If you like Indonesia and you like to become a scuba instructor here, lots of diving schools are offering PADI Instructor Courses. But where would you like to live, where would you like to dive? Indonesia is a huge country with lots of good places to dive, like Bali, Gili Islands, Komodo, Ambon, and Raya Ampat. 

PADI IDC in the Gili Islands?

If you like a layback atmosphere on a beautiful coconut island, The Gili Islands will be your choice. The Gili Islands are part of Lombok. Just 3 hours away from Bali by fast boat. The islands are famous for the crystal clear waters, turtles and friendly local community. The Gili Islands are 3 little islands located on the North West Side of Lombok. And they are the scuba diving training center of Indonesia. You will find on the 3 islands 40 dive shops, but only a limited amount are teaching regularly PADI Instructor Development Courses.

PADI IDC in Indonesia

Oceans 5 Gili Air

On Gili Air you will find Oceans 5 Gili Air. Oceans 5 Gili Air is the only PADI Career Development Centre on Gili Air. They conduct in 2022 nine PADI IDC Courses. PADI Course Director is Sander Buis. Oceans 5 has designed her resort for teaching PADI Courses. Two big classroom are available for teaching, two huge pools are especially designed for scuba dividing and freediving training. There is an equipment room for students only and for long term guests. All is made for the comfort for the scuba divers at the resort and for divers who are joining the dives or the courses with Oceans 5.

PADI IDC with Sander

Sander’s IDCs are conducted over 20 days. It looks maybe long but Sander doesn’t want to teach you how to pass the PADI Instructor Examination. He likes to teach you how you become a confident PADI Scuba Diving Instructor. He will teach you all kind of teaching techniques that you as an instructor can use all over the world, and not only around the Gili Islands. His 9 years experience as PADI Course Director, 12 years as owner of a PADI Career Development Centre, and 4 years as a DDI Instructor Trainer Examiner give you the perfect foundation for your course.

PADI IDC in Indonesia with Sander
Getting your PADI

Getting your PADI

“Getting your PADI” is one of the famous phrases along travellers, but what does it really mean?  Travellers are dealing with a misconception. They are thinking that PADI is the name of the entry level scuba diving course and don’t know that actually PADI is 

MotoGP is back in Indonesia

MotoGP is back in Indonesia

On the 8 of October 2021 Dorna Sports, the MotoGP operator, officially announced that Madalika Circuit in South Lombok will host the MotoGP event on March 18 to March 20 in 2022. MotoGP in Indonesia Finally after 25 years Indonesia host a MotoGP again. The 

Wreck diving around the Gili Islands in Indonesia

Wreck diving around the Gili Islands in Indonesia

Wreck diving around the Gili Islands gives divers a totally different experience comparing when they dive a coral reef.

Wreck diving around the Gili Islands

Why wreck diving?

Diving a construction underwater that doesn’t belong there on the first place can increase the marine diversity on that area. The biodiversity that can be supported by them is commonly world-class, attracting all manner of species, from the smallest of macro life to the giants of the sea.  The wrecks will be covered over time with coral and will act as natural coral reef. 

Like in any other form of diving, wreck diving takes pride in the marine biodiversity that has grown around and inside a shipwreck. Some of the most breathtaking underwater habitat actually formed from wrecks that scuba divers dream of exploring.

Many divers also find wreck diving interesting because they are intrigued with the sunken ship’s exciting or tragic history. Stories of the wreck add up to the excitement of the exploration, some even considered underwater cultural heritage and significant archaeological sites.

Furthermore, a wreck dive site proves to be a challenge for divers especially for beginners. The procedure in this type of diving differs from others in a sense that it requires more training for the higher risks it possess.

Diving around the Gili Islands

The Gili Islands offer two dive sites with wrecks:

  • Bounty Wreck
  • Glenn Nusa
Wreck diving in Indonesia

Bounty Wreck

The Bounty Wreck is located at the Southwest side of Gili Meno. It is a sunken jetty. The story about the Bounty Wreck tells that the local community bombed the jetty in 2000. The name of the jetty is related to the resort to whom the jetty belongs and the fast boat that brought visitors from Bali to the Gili Islands. 

Over time the Bounty Wreck became popular for scuba divers. The wreck is a home for a big school of Drummer fish and Rabbit Fish. Divers will find these schools at the side of the wreck swimming against the current.  The wreck is also a perfect place to spot macro life, like Frogfish, Sea moth, Pygmy seahorse, and Nudibranch.

Bounty Wreck Gili Meno

Glenn Nusa

Between the dive sites Halik and Sharkpoint the wreck Glenn Nusa is situated. In 2016 the Glenn Nusa was sunk to create a new dive site. Before the Glenn Nusa became a wreck it was a tugboat. The ship is 22 meters tall and 6 meters high. It has open spaces which scuba diving instructor can use to teach the penetration dive of the wreck specialty.  

These days the Glenn Nusa attracts Sharks, Trevallies, Sweatlips, Groupers and Snappers. 

Glenn Nusa Gili Trawangan
Sea Turtles around the Gili Islands in Indonesia

Sea Turtles around the Gili Islands in Indonesia

You’ve tried diets before. You’ve tried eating more of this and less of that. Eating healthier is important to you, so you can avoid illness and pain, and start living that life of joy you crave. Are you ready to feel good? It’s easier than 

Fish life around the Gili Islands

Fish life around the Gili Islands

You’ve tried diets before. You’ve tried eating more of this and less of that. Eating healthier is important to you, so you can avoid illness and pain, and start living that life of joy you crave. Are you ready to feel good? It’s easier than 

Revised PADI IDC

Revised PADI IDC

 Ways to Identify Market Opportunities for Business Growth

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Let’s face it. Growing a business is hard. From the pandemic to inflation and war, it’s become more challenging to thrive amid the upheaval.   

What’s clear: your company’s future success depends on your ability to determine which strategies will sustain growth.  

It takes considerable effort. But we’re here to help you get there.  

Before we get started, it’s important for you to have a deep understanding of your company’s business direction, resources, strengths and capabilities. Complete visibility is key to making data-driven decisions. Then, you can evaluate the market and assess consumer needs and how they are being met by companies today. 

Now, let’s examine how to analyse these factors to ignite your next growth opportunity. 

Eight Analysis Types to Identify Market Opportunities

1. Consumer segmentation

Divide consumer audiences based on traits they share. This will help you target the right people in the most effective way.  

Consumer segments can be broken down by demographic and geographic variables like age, gender, place of residence, education, occupation and household income. Behavioural variables, such as lifestyle, attitude, values ​​and purchasing motivations can help you tailor your marketing efforts.  

Demographic variables estimate your number of potential customers. For example, a diaper producer will know how many children under three live in a certain country. Behavioural variables pinpoint purchase decision motivations including price, convenience, durability, design and sustainability. 

Demographic segments are constantly evolving. Today, Generation X and millennials are driving the labour force globally. If your business strategy involves targeting specific age groups, for example, it’s critical to tailor your tactics to their different needs. 

How do brands use consumer segmentation to reach new audiences?   

Aguas Danone, a bottled water company in Argentina, was looking for new product ideas to recover lost sales. The company identified two drivers behind non-alcoholic drinks consumption: health and flavour. While bottled water was perceived as healthy, it didn’t offer good taste. Soft drinks and juices tasted good but were perceived as highly caloric. This generated the idea to launch flavoured bottled waters Ser with great success. 

Bolivian dairy brand Delizia launched a Tradición line of limited-edition ice cream flavours that celebrate traditional cuisine. Nostalgia and local traditions motivate Bolivians, which formulated the idea to create a new line of products to target these consumers. 

Organisations that use consumer segmentation to tailor their narratives, marketing and products will sell more effectively. Read more about learning and development training.

2. Purchase situation analysis

The buying decision-making process is anything but straightforward. A multitude of factors can impact what, when and where consumers buy. You have to understand your customer’s buying patterns so you can alter your offerings to influence those decisions. Some questions to ask are: 

  • When do people buy our product or service? 
  • Is it when they need it? 
  • Where do people make the purchase? 
  • How do they pay? 

Look at distribution channels and payment methods, among others, to uncover your customer’s buying patterns. This will help you position your product towards their interests.  

Let’s dig into the retail sector as an example. Today, consumers expect speed and convenience. Retailers that understood these new preferences adjusted their business models to attract more customers. With quick commerce, brands started providing delivery in minutes and capitalised on consumers’ impulse purchases to reap the rewards.  

Gopuff, the instant grocery startup, used this trend to grow significantly. The company operates in 900 cities across the US, expanding into the UK in 2021 and France in 2022. 

Fintech players are also appealing to consumers who are strapped for cash. With rising inflation costs, alternative payment options like buy now, pay later are bringing in new revenue streams. Younger consumers have been the primary source of growth so far, but interest from older consumers has been increasing. 

Buying patterns can tell you a lot about your customers. Use this information to meet them where they are.

3. Direct competitor analysis

Direct competitors offer similar products or services. For example, Coca-Cola and Pepsi or Netflix and Hulu.  

Do comprehensive research on where your business stands in the marketplace. And know what other key players are doing to build a powerful competitive edge. Then, find out how they size up against your business.  

Critical questions you must ask are:  

  • Which brands are growing and why? 
  • What is their unique value proposition? 
  • How are they marketing their offerings? 
  • What competitive advantage do we have over them? 

Take IKEA for example. In 2022, they entered a new market, opening their first store in Chile. But before they decided to expand, IKEA did extensive research. Most likely looking at competitors like Sodimac who already had 74 outlets in the country.  

This type of analysis can make or break success. 

4. Indirect competitor analysis

Indirect competitors target a similar audience but sell different products that satisfy the same needs. For example, Coca-Cola and Tropicana or Netflix and Marvel comics.  

Analysing what companies are doing in substitute industries or categories can help improve your offerings and reach new audiences.  

Let’s look at airlines for example. Air carriers may look for opportunities in consumer segments currently supplied by other means of transport. Effective questions to ask are: 

  • How many people travel long-distance on buses and trains? 
  • What are the most in-demand routes? 
  • How much do travellers pay for their tickets? 
  • What is the occupancy rate of long-distance buses and trains? 
  • How can we persuade a current bus or train passenger to travel by plane instead? 
Diving for people who have disabilities

Diving for people who have disabilities

Diving for everyone! Diving with people who have disabilities? Contrary to what some people may think, scuba diving is adapted to most disabilities.  Scuba diving activities with people who have disabilities Scuba diving for disables has become a fashionable, prestigious and very interesting spare time activity.